James Thurber wrote that ‘‘Precision of communication is important, more important than ever, in our era of hair trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act.’’ At ACCPR our experience has shown that strategic communication, especially at corporate level, never happens by accident! It must be planned, framed and nurtured.

The Communications division works with stakeholders and clients to help design and execute strategic communications frameworks with an eye on sustainable linkages both within and without organizations. ACCPR has an extensive network of industry expertise and an interdisciplinary experience which we bring to bear in helping clients position themselves with the right messages to the rights audiences at the right time for the right reasons.

Our Communications portfolio includes the domains of:

Digital and Creative Communications

Digital and Creative Communications

 ACCPR has experience and expertise in conceiving and producing integrated design, content and digital strategies. From web design, content development and social media strategies to video production and branding support, we help clients tell a compelling story about who they are, what they do and why they matter. We help clients reach unique target audiences through website audits; campaign microsites; Data dashboards and infographics.

Advocacy and Campaigns

Advocacy and Campaigns

 Our work on conceptualizing strategic campaigns involves, inter alia, developing stakeholders engagement strategies; mapping of target groups; developing modalities of leveraging on national and international events and commemorations; identification and training of goodwill ambassadors; crafting campaign messages and public awareness strategies. Besides conceptualizing advocacy strategies and plans, our advocacy initiatives includes development of policy and advocacy briefs, simplification of legislations and policies to suit different audiences, developing short versions and summaries of laws, regulations and policies.

Media relations

Media relations

 ACCPR’s media relations expertise and experience spans the areas of media trainings; creating press kits and media pitches, development of press releases and briefs; arranging interviews and media tours; media audits and analysis. Our expertise extends to strategic and creative employment of social media including development of social media packs and generation and analyzing reports on web traffic Google Analytics, Hootsuite, among other social media focused analytics channels.

Crises communication

Crises communication

 Besides working to ensure our clients anticipate crises and have put in place robust crises prevention and mitigation strategy and plan, we additionally work to ensure that should a crises arise, our legal and communications teams closely coordinate with our clients to provide strategic counsel on all aspects of internal, legal and external communications. This includes litigation communication where our strategy is to safeguard the legal, financial and reputational capital for our clients. We conduct vulnerability assessments to effectively advise on specific risks attendant to specific clients and thereby collaboratively work on setting up crises teams, mapping crises communication priorities and stakeholders, develop key messages and holding statements.

Communication and advocacy frameworks.

Communication and advocacy frameworks.

We have experience in the development of communication and advocacy strategies, roadmaps and implementation plans for both state and non-state actors. Our model communication and advocacy strategy involves, inter alia, identification of the communication objectives; mapping the target audiences; development of key messages; mapping of communication channels and demarcation of a monitoring and evaluation criteria for the strategy.